Love Hacker was available for download few days before the Boyfriend’s Day and promoted with an ad campaign on female-targeted websites, biggest Polish instant messaging client GG and Facebook.

Simple and clear design made the tool easy to use even for plug-in virgins. Installation on boyfriend’s computer took a blink of an eye, which increased the chance of going undetected.

Courtesy of Durex, hacking got really sexy.

Love Hacker was well received both by the client and the consumers. Over 60 000 people got interested in the plug-in, thanks to keep-it-a-secret-from-the-guys campaign and press releases. We gave the girls a unique and feel-good gift idea. The client got a TG-engaging tool. Tool, which met the goals of finding unusual way of communication with customers and the customers between themselves. It highlighted Durex position as a cool and innovative brand.