The podcast was created for a brand that has as one of their core priorities connecting to the Latinx community to increase the number of people living with HIV that are on treatment, and to increase PrEP use. One of the biggest non-structural barriers to accessing treatment/prevention is stigma, and that is often shaped by cultural norms. Entertainment is an extremely effective tool for reshaping cultural norms because it embeds the process within a narrative, and provides behavioral alternatives through positive modeling which can be built into the storyline. The show did both of those things by building the storyline around evidence-based drivers of stigma (family relationships, lack of information about resources, attitudes within the faith based community) and integrating things that are proven to be effective levers for change (supportive mother/son relationships, having conversations about prevention, and navigating intimate moments transparently and safely).

Love in Gravity is a 7-episode, scripted audio series specifically designed to reduce stigma and affect behavior by modeling conversations/relationship dynamics, increasing visibility, and engaging support networks (family, friends, community members, and more).

This season tells the story of Jules and Teo, who meet unexpectedly at one of the biggest moments of their lives – each on the cusp of stardom, exposed to the world and in the process of becoming, they fight to find what they need to be for themselves, for each other, for their families, and for their fans. Starring Marcel Ruiz, Froy Gutierrez, Cecilia Suárez, Gina Torres, and more.

It is expansive topically – covering things like biphobia, exploring non-binary identities, open relationships and HIV prevention. The podcast is also used as a tool to connect listeners to services/resources through a variety of mechanisms including resource/listening guides, community based events, and social sharing.

Love in Gravity's community and audience interventions were designed to provide a roadmap and language to Latinx gay, bi, and queer men navigating some of the same topics as the characters represented in the podcast. In order to carry this modeling through to the listening community, a listening guide was developed, providing three different easily replicable guided workshops, featuring curated clips from the podcast. These workshops focused primarily on Family, Support Networks, and Coming Out. Direct partnerships with community based organizations who work were a primary distribution channel – with a full package of discussion questions, physical/print materials, and additional activities were distributed to each. In addition, social media played a critical role in reaching audiences. Each of the talent and crew associated with the podcast were evaluated, in part, for their connections to their communities, and their representativeness of the communities most impacted by HIV and other issues.

Love in Gravity had an extremely successful season with an organic reach of over 10M per episode and a big, engaged listening community across North and South America. The show was selected by editors at Amazon and Apple multiple times over as a top pick, won a GLAAD award and was featured in top-tier press including The Hollywood Reporter, The Associated Press, The Advocate, Remezcla, and more, garnering 250M+ press/media impressions.

Love in Gravity is also an expansive community engagement tool. We developed listening guides for each episode so that they could be used with community organizations around the country and in Mexico. These listening guides and each episode script was translated into Spanish to help promote language accessibility, and we partnered with over 12 community organizations, including supporting historic LGBTQ+ bars and social clubs in US cities.