In 2023, over half of the femicides in Argentina (53%) were committed by the partners or ex-partners of the victims. Our mission was to shed light on the unnoticeable signs of violence disguised as love, aiming to inform and support through a powerful creative initiative.

On Valentine’s Day, when most people talk about the romantic side of love, we created an exhibit with La Casa del Encuentro, the leading non-profit organization fighting violence against women in Argentina, to shed light on the violence that hides in relationships. With the help of biologists, we identified five toxic flowers, each mirroring the lethal effects of prevalent causes of Argentinian women's deaths from their partners or ex-partners. Hidden within 5 beautiful bouquets, these flowers, though stunning, had the lethal potential to cause sickness or even death. On the most visited park during Valentine's Day, we showcased the bouquets; and it was not until people approached to read about them that the truth was revealed. Each bouquet was accompanied by the story of a woman who didn't see the signs of violence in her relationship and tragically lost her life in manners paralleling the effect of the toxic flower.

The goal of the exhibition was to provide support and information about cycles of violence, as well as raise awareness about the dangers of a violent relationship, especially one that, at first glance, may go unnoticed. The objective was also to raise awareness, and share resources for visitors and those who see and hear about the exhibit from local press or friends.

We took over one of the most visited parks in Buenos Aires during Valentine's Day, Parque Barrancas de Belgrano, and for a full day we created a display of 5 beautiful bouquets that revealed the commonly unnoticed violent side of many relationships. Those that romanticize love and prohibit many women from seeing the warning signs.

Within the one-day experience, we had over 50,000 spectators, and the story reached 10.6 million people and 191k views online.