Cannes Lions
LOW CALORIE SWEETNER
REDIFFUSION DY&R, Gurgaon / ZYDUS CADILA HEALTHCARE / 2006
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The most convenient as well as popular mode of transport in India is the auto-rickshaw. The ony problem with it is the fact that its limited space allows only a maximum of 3 people to fit inside it.
In this commercial we have exaggerated how staying fit and slim with Sugarfree ensures that a lot more can fit into the tiny autorickshaw.
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