We knew that Arab females are heavy consumers of foreign reality shows such as Star Academy and American Idol. However given the closed community of the GCC the level of interaction is always minimized.We introduced the first Arab reality show on Radio, changing the morning slot on Arabeya FM into the LVQR Lite reality show. Under the name of “LVQR Lite your nutritional expert” Saudi females were able to participate for the first time

Arab females participated in a reality show and still in an accepted manner by the rest of the community35% sales increaseUnprecedented WOM; LVQR Lite programs are currently key sources of nutrition and dietingThe show created a clear RTB for the brand and a necessity for any diet