Cannes Lions
SPRINGER & JACOBY DESIGN UK, London / MERCEDESBENZ / 2005
Overview
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Credits
Description
'Harmony & Balance' - a booklet which looked at various relaxation techniques including 'Quiet Sitting', Acupuncture and Tai Chi, but took as its central platform the calming effect of the Tangram or 'Seven Clever Pieces'. Using these techniques as an analogy, the booklet also highlighted some of the innovative ways in which Mercedes-Benz help to reduce stress behind the wheel.Mailed out in an embossed tin, 'Harmony & Balance' was illustrated using images created with the seven pieces of the Tangram and included a perspex Tangram with which the recipient could create their own shapes.
Outcome
A pan-European initiative, to date 'Harmony & Balance' has been adopted by five markets and is enjoying consistently positive feedback.
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