Cannes Lions
EURO RSCG BRASIL, Sao Paulo / SEMINA / 2008
Overview
Entries
Credits
Description
An army sergeant puts his platoon in formation and shouts at one of the recruits, as they usually do. But what he bawls, very close to the recruit’s face, are words of love.
The recruit thought those words strange to his ears, that gay way of speaking, but obeys answering “Yes, sir”.In the end a pack-shot of the Semina Lubricant Gel sign off the film.
Similar Campaigns
9 items