Cannes Lions

LUBRICANTS

MFX, Kuala Lumpur / PETRONAS / 2012

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The 63 second television commercial is an entirely animated sequence. It consists of a challenging combination of 3D and motion graphics. Close-up shots of liquid and particle simulations give the piece an almost abstract quality, an unusual choice for promoting a product as functional as lubricant. The design studio produced the initial designs and took care of the motion graphics, whilst the main body of graphics was built in the 3D team using Maya. The separate parts were then combined and polished in the compositing department, where it was transformed into a final product.

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