The activity consisted of a simple choreographed sequence involving mime artists enacting the unique driving styles associated with different types of vehicles. These mimes were performed at public parking lots, highway rest stops and other touch points for vehicle owners. Leaflets were also distributed after the performance to provide more information about the products.

In the short span of a few minutes, the entire parking lot and its neighboring buildings knew about HP Lubricants’ ‘Silent Performance’. A few months and several performances later, HP Lubricants have successfully registered the ‘Silent Performance’ notion into the minds of public. Not only was the message delivered, but the whole act became a memorable, talked-about event.