Cannes Lions
141 WORLDWIDE, Madrid / BRITISH AMERICAN TOBACCO / 2003
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Description
LUCKY STRIKE will be running another Party Plan this year called “DJ EXPRESSION”, directed at venues, clubs and discotheques, the main aim of which is the selection of the best national DJ’s, who will be pre-selected through the best record shops, venues and other key points in each city and then selected by the public who attend the parties over the internet. In this way, this site will become a meeting place for Lucky Strike users who are interested in the music world and the brand.
For this reason varied contents related to the world of DJ’s has been developed, providing additional information as well as that related to the Lucky Strike DJ Expression parties. Some of its content is related to parties, DJ selection (where Lucky strike DJ’s can be hired), voting (to be able to listen to the best sessions and vote for them), Clubbing (including information about the best venues), DJ Sounds (with links to the best music shops), Radio (where you can listen to music sessions), press (with the main news from the DJ world) as well as reports, news, a forum for asking questions of the DJ’s and prize draws and promotions every month.
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