Cannes Lions
OGILVYONE HONG KONG, Hong Kong / GLAXO SMITH-KLINE / 2003
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Proposition: Drink Lucozade and you can charge up FAST!Idea: Leverage insights into the lives of youth in Hong Kong to demonstrate Lucozade's power to replenish energy levels. Scenarios range from our "stick man" youth rushing to meet his girlfriend, to him forcing train doors open to exit. Engaging and relevant.
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