Lucozade needed to find a cool, credible way to tell the world what it stood for.A brand on a mission to enable, challenge and inspire everyone to find their true energy. To allow them to live, not just exist.Lucozade Energy was the third in a trilogy of bespoke energy platforms – energy at its most social and contagious.We took an unsigned bank, found a massive hill and staged the world’s first and fastest gig on wheels. We filmed, recorded and captured every note, every near-miss, every bump to create a a bank of content for TV, cinema, PR & digital platforms .