We decided to carry out live action for Luftal, most important OTC anti-gas. We chose the subway as the media for getting the message across. A closed airless container where people and spices & chilli come together. Action: stunt actors and simple acting. Pretend they had smelled terrible fart to see how the rest of the travellers reacted. After this acting generated chain reaction (the other passengers "smelling" the faked fart), stunt actors popped up banner with legend: "If when it doesn't smell, it smells... Imagine when it does. Luftal, stops gas".

Thanks to this activity, we generated very important awareness and engagement.

Luftal increased consumers' interest for the brand and product demand.The target market was completely won over.