Cannes Lions

Lufthansa "#LifeChangingPlaces - New York"

KOLLE REBBE | ACCENTURE INTERACTIVE, Hamburg / LUFTHANSA / 2019

Film

Overview

Entries

Credits

Overview

Background

People love to travel. But they often travel to places they have been before or where they know what to expect. The German airline Lufthansa wants to encourage them to discover new places with the travel inspiration campaign #LifeChangingPlaces. And perhaps even learn something new about themselves on their journeys.

Execution

The use of original music involves the viewer into the action and underlines the sensuality of the pictures. An authentic noise world of the place and the music composed especially for the film intensify the emotionality of the story. The variation in tempo and volume are chosen in a way that fit the development of the figure and the location in every second - truly, rhythmically and as never before experienced.

Similar Campaigns

12 items

2 Eurobest Awards
#LifeChangingPlaces - Lofoten

KOLLE REBBE, Hamburg

#LifeChangingPlaces - Lofoten

2017, LUFTHANSA

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