Cannes Lions
OGILVY & MATHER, Mexico City / DORMIMUNDO / APEC / 2016
Awards:
Overview
Entries
Credits
Description
A man (our protagonist) sets out on a long journey to fulfill Luis’ dream. Throughout the story we discover that Luis is a cornea donor who has passed away and never managed to fulfill his dream of seeing his daughter’s birth. Our protagonist is the cornea recipient and through his new eyes, Luis will be able to fulfill his dying dream.
Execution
Using the power of storytelling we crafted an incredible story to engage audiences and invite them to become donors
Outcome
A 13% increase in online donation during the first week since release.
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