Cannes Lions

LUIS' DREAM

OGILVY & MATHER, Mexico City / DORMIMUNDO / APEC / 2016

Awards:

1 Bronze Cannes Lions
5 Shortlisted Cannes Lions
Case Film
Film
Presentation Image
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Overview

Entries

Credits

OVERVIEW

Description

A man (our protagonist) sets out on a long journey to fulfill Luis’ dream. Throughout the story we discover that Luis is a cornea donor who has passed away and never managed to fulfill his dream of seeing his daughter’s birth. Our protagonist is the cornea recipient and through his new eyes, Luis will be able to fulfill his dying dream.

Execution

Using the power of storytelling we crafted an incredible story to engage audiences and invite them to become donors

Outcome

A 13% increase in online donation during the first week since release.

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