Cannes Lions

LUKAFE

SANCHO BBDO, Bogota / CASA LUKER / 2013

Awards:

2 Shortlisted Cannes Lions
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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Lukafe needs to differentiate itself from the competition.

Execution

We decided to stop selling Coffee and start selling the packaging.

Through design, we intervened the package for their two flavors and

created stories between both of them, showing the benefits of drinking

Intense Coffee and decaf.

Outcome

Through innovative design of the packages, we are able to grasp the interest of coffee consumers in any supermarket, making it possible to communicate the benefits of Intense coffee and decaf coffee.

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