Cannes Lions
SANCHO BBDO, Bogota / CASA LUKER / 2013
Awards:
Overview
Entries
Credits
Description
Lukafe needs to differentiate itself from the competition.
Execution
We decided to stop selling Coffee and start selling the packaging.
Through design, we intervened the package for their two flavors and
created stories between both of them, showing the benefits of drinking
Intense Coffee and decaf.
Outcome
Through innovative design of the packages, we are able to grasp the interest of coffee consumers in any supermarket, making it possible to communicate the benefits of Intense coffee and decaf coffee.
Similar Campaigns
11 items