Johnson & Johnson is the brand globally recognized for promoting The Language of Love, the cuddles, the hugs and the "I love you" messages. Our objective was to transmit these in an interactive Ad.

We decided to create one that could make the users experience the excitement of speaking without words and transmitting love with one simple cuddle.

How did it work?

People looked through the magazine; once they faced the Ad, a baby started crying. Then, we invited them to simulate lulling the baby (iPad). Gradually, the baby lowered his bawls, and calmed his tears as he was "falling asleep".

Thus we demonstrate a hug, a lull or a cuddle can certainly transmit the language of love.

We created an interactive Ad, inside a prestigious Colombian business Magazine.

How did it work?

People looked through the magazine; once they faced the ad, a baby started crying. Then, we invited them to simulate lulling the baby (iPad). Gradually, the baby lowered his bawls, and calmed his tears as he was "falling asleep".

Thus we demonstrate a hug, a lull or a cuddle can certainly transmit the language of love.

After the ad was released in the magazine, we managed to have an increase of 67% of fans to Johnson & Johnson Facebook fanpage.