In Spain in recent years we have seen that some of the most important media groups are betting on branded content & entertainment formats. However, and according to studies by Infoadex, only 59.2% of small and large companies have developed branded content actions.

The ability to convince clients internally, high costs and the difficulty of finding interesting content are still barriers for proffesionals.

We could say that we are still at the stage of trial and error.

First we shot a video that explained the experiment and creation of the five songs. It also proved scientifically that young children relax with the sound of their mothers heart.

We then created individual music videos for each song so anyone could play them at anytime. The main video served as a link to all the rest.

1 million on line views in a week (currently 1.177.708 views -May 13th 2015-)

The campaign had a huge ammount of views in a very small period of time, with numerous possitive comments and shares in social networks.

In addition the campaign became news and generated buzz in all kinds of media, including TV news, female magazines, and of course Advertising and Marketing media

It’s too early to have business results as the campaign run 2 weeks ago.

It’s too early to have sales and profit results, as far as consumer awareness goes the number of views speak by themselves.