Cannes Lions

LULLABY

JWT SPAIN, Madrid / UNICEF / 2014

MP3 Original Language
MP3 Original Language
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Overview

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Overview

Description

A radio campaign by UNICEF highlights the emergency situation that the majority of the underage population worldwide suffers, due to armed conflict. The campaign shows how a pleasant sound, such as a lullaby, can be turned into a horrifying song when someone is exposed to violence.

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