Cannes Lions
LEO BURNETT, London / LURZER INTERNATIONAL ARCHIVE / 2012
Overview
Entries
Credits
Description
Remind advertising professionals of the inspiration Lürzer’s Archive brings.
Execution
The design had to follow the usual boring construct of a lost, missing or reward posters – but also had to be surprising and scream out quality, craft and detail. Each illustration had to be special but very different.
Outcome
It’s too early in the campaign to measure results.
Similar Campaigns
6 items