Second-time Moms aren’t born with experience. They didn’t find it in a book, mommy blog, or buy it online. They earn that experience with their first child, from trial and error.

With the knowledge that 2ndtime Moms choose Luvs over their competitors, we highlighted this insight to show the wit, humor, and heroism of the Second Time mom by comparing her to a first-time parent. Teaching Moms that having the confidence to do what works for them, with a diaper she’s learned to trust, is one of the most rewarding lessons a Mom can master.