Lux was launched with a simple promise, “Beauty Soap of Film Stars.” The brand featured Bollywood's most beautiful actresses, making Lux absolutely iconic. Past decade saw a host of competitive brands using film stars in their communication. This diluted Lux’s distinct imagery. In 2016, Lux was to be relaunched with a new line of floral fragrances. This was the right time to strengthen the Bollywood connection and include fragrance as part of the beauty promise

Care was taken to weave beauty and fragrance into the format of the show. On one hand the backdrop, dance sequences cued fragrance while on the other, the categories cued beauty (Iconic Look of the Year, Glamour Diva of the Year) Miss Malini, (Fashion Blogger/TV Host) chatted with the Stars about their movies and beauty secrets. Radio Jockeys asked the celebs questions around beauty. The show stopper was the “House of Lux,” an experiential zone displaying the new fragrances. Everyone could experience them. As a fitting finale the new line of soaps was revealed by Shahrukh Khan, India’s top actor. We conceptualised the event, sealed the partnerships and supervised the implementation