Ultravision posters were made to look like windows with blinds. The horizontal rotating strips further mimic the way blinds would actually close.

Set at eye-level, people walking by these Ultravision boards were surprised to catch a glimpse of some intimate/naughty bedroom activity, before the blinds shut.

The media chosen fit the product perfectly. This meant that no additional media dollar was spent to drive the message across. It was a simple and hardworking series of posters that were also hugely entertaining.