We have designed and produced a brand website and online store for Fauchon, the leading online luxury food grocery,reflecting their new visual communication.The concept relies on promoting and giving a star profile to the brand's products and the diversity of the range online, thanksto more than 1000 different product references. Moreover, a special emphasis was put on the cross selling application.This website targets the general public, high socio-economic categories, and professionals (caterers and restaurants).The quality objectives were to create an upmarket website to reflect the famous and recently done up Parisian store andthus take internet users into the luxurious, modern and chic world of Fauchon.