Our goal was to launch the luxury skincare brand for department stores from this pharmaceutical company.We needed to create the unique / distinct brand in the very crowded anti-aging market.Our target was Female 30's & 40's of affluent lifestyle being intellectually curious about many things.

we developed the communication strategy as follows: Increase the rarity value: Products are sold only in two major cities, one store for each.

Make audience imagine the Beauty of Skin without using female models, which is a totally different approach amongst competitors.Position as a 'special brand for appreciators' with abstract/artistic visual, philosophical phrases, and the minimum product info.

Our brand has attracted much attention from not only female magazines but economic magazines, and been featured in many of them.75% of female from 20's to 50's said in the brand research that 'Episteme is the innovative new brand I've never seen, and it seems to have highly-promising function as well'