Cannes Lions

LYCRA MOVES YOU

SAPIENTNITRO, London / LYCRA / 2015

Film
Film
Case Film
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Overview

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Credits

OVERVIEW

Description

The film follows a young woman as she balletically moves through five stylised scenes that represented the situations of her day. Wearing a range of LYCRA® infused garments throughout, each dramatic movement her body made was captured with a revolutionary 3D ‘trail’ effect, heightening the visceral sense of fluidity and dynamism.

Execution

We achieved these effects by partnering with a visual effects company in London and they used our multiple camera captures of the dancers movement to accurately track their movements digitally. Throughout four and a half months of intensive work this movement provided the basis for a proprietary strand extrusion, cloth lofting and proximity triggered simulation software.

All rendered using a ground breaking GPU rendering that enabled us to achieve the refinement iteration cycles and ultimately finer quality final images.

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