We employed web designers and events organisers to ensure that the message was seamlessly integrated into each channel.

Website visitors could watch candid videos of “Clicking”, receive tour information and redeem their own Clicker.The “Click Tour” also communicated effectively. Each male attendee received a clicker and “Clicking” was integrated into onstage performances. The Rappers; wore “customized” Clickers, performed before a “Click Tour” banner, referenced “Clicking” in song lyrics and in adlibbing between tracks.

“Craze” successfully created. 35,000 visited the website, 15,000 attended the gigs, Blog references and PR reached millions. 20,000+ Clickers distributed, important their use was known and credible.Sales prior to the TVC airing far exceed targets, quarterly target reached within a month. Most successful Lynx Australia launch in recent history.