Lynx3 is a new deodorant where consumers are invited to mix the fragrances. Our brief was to create a digital campaign to educate guys on the use of the product. Using cocktail flaring as the inspiration, the site teaches young guys how to ‘mix things up’. To bring this to life, we created the Lynx 3 Mix Moves which guys can watch, learn and most importantly interact with. To demonstrate the moves there is a Lynx flarer who impresses the ladies including Abbey Clancy. Guys can watch the videos but the fun really starts when they choose to interact.