The media team created the Lynx National Handball Championships allowing kids to interact with our brand in a more engaging and memorable way.In shopping malls across Australia - kids spent their holiday break competing for the position of the nations hottest handball player.To fuel participation in the event – the team produced specialised handball content - and executed via touch points across the Nickelodeon and K-Zone brand platforms.

1,500 kids competed in the Handball Championships, 42,000 more cheered on!

9,000 undertook the handball challenge online.

Sales flew - up 26% contributing additional AU$1.5m to the bottom line.For every dollar invested = AU$11.99 returnedGM Lynx “This is the most successful campaign the Colorado Group has ever seen”