The Idea• Smallery a hip & happening charity project was created to help Corneal Disease patients.• 3x3 cm framed canvases were sent to 156 artists for their collaborations.• While painting, the artists had experienced difficulties using their eyes.• 156 small paintings were sent back to organize an art exhibition.• The exhibition attendees had to really exercise their eyes to see beautiful details in each piece of art.• And shared the view with those who has Corneal Disease.

Results• Because of this new engaging way of charity the exhibition had generated $113,614 publicity value.• Product sale increase 13.64%• Within 5 days of the exhibition, all the small paintings were sold raising $15,600 fund to the “Thai Red Cross Eye Bank”• All of this was done with only $3,333.