Cannes Lions
ZAPPING, Madrid / MERCEDES BENZ / 2004
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Description
At a first glance it is a simple pop-up that asks the user to try the car via the cursor keys in his keyboard. When the user moves the car, it passes over the pop-up boundaries and moves around the host page playfully proving the off-road capabilities of the M Class. The final objective is to invite people to test-drive a Mercedes Class M 4x4 for a day.
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