Gillette appointed Litespell to create an advergame which would support the product launch of its new battery powered razor M3Power in Turkey. The challenge was to create a game that would appeal to significantly to a generic audience of 15-35 year-old males. The objective of the campaign was to create WoM and consequently build awareness about the new product. Game was based on the old and proven “look but don’t get caught” game design while utilizing video based rich-media features. The proposition of the game was to experience the irresistible power of Gillette M3Power.