• Brand advertising and direct mail worked in tandem using striking visual images to link the 'muscle car' performance with the technology and premium amenities inherent in Infiniti vehicles.• Used multi-media in the direct mail, allowing consumers a variety of ways to familiarize themselves with the vehicle: through images in a photography book, moving images on film (DVD) or through experiencing the vehicle through a test-drive offer.• Select prospects were extended a pre-approval credit offer based on a predictive model to facilitate purchase at a dealership of an M45 or any other Infiniti

• 23% of all the M45 sales in the first three-and-a-half months of launch tie back to this mailing. The M45 campaign is trending high in comparison to previous campaign benchmarks established at six months.