Cannes Lions
OGILVY & MATHER, New Delhi / GILLETTE / 2007
Overview
Entries
Credits
Execution
At one end of the cricket pitch a giant Gillette Mach3 was painted to make it look like the razor had 'shaved' the grass off the pitch, thus presenting a product demonstartion right in the middle of a cricket match.
Outcome
Minimal investment of Rs.10,000 guaranteed catching the eye of the city's cricket lovers. The idea contributed towards the sales and salience of the brand.
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