Macy’s is the world’s largest department store. People know they can get anything and everything at Macy’s but they’re often overwhelmed and need advice and inspiration on what to get and how to put it all together. People seek advice everywhere - asking friends, family, and even posting questions and photos to the social media world. We needed to find a way to insert ourselves into these social media conversations and provide a much-needed layer of guidance and inspiration and most of all, entertainment.

We gave fans direct access to Clinton Kelly, fashion and lifestyle experts.

We used questions on social media to fuel content for our show then delivered the episodes back through social media to give the people their answers in unique ways. No matter what the questions were, or how they came in, we created helpful, fun, and willfully sharable #HelpMeClinton shows.

In the end we created hundreds of responses that were published to nearly 14.5 million Macy’s fans on Facebook, Twitter, Instagram, YouTube, mBlog and Pinterest while also launching Macy’s Vine channel.

The program received close to 30 million unique impressions, and maintained an audience of nearly 1 million engaged users across all social media.

#HelpMeClinton was used 3,400 times and over 2,000 fans received personalized responses in the form of episodes. Our team was able to concept in real time (write, shoot, edit, publish) at the speed of social media.