Stride relaunched their MAD INTENSE gum with a new campaign fronted by a weird purple Mouth. The Mouth appeared in lots of different places, including a YouTube masthead, the biggest ad format on YouTube. But in reality, it's just another banner. A really, really expensive banner. So we needed to make sure that people actually took notice of it.

Stride couldn’t afford to make a run of the mill Youtube masthead, so they created a masthead that drew people in and held their attention for as long as possible. The CONTINUOUS ZOOM YouTube masthead mesmerised viewers with a journey through the MAD INTENSE world of Stride. And at the end it treated viewers to a little video, which was nice.

Stride Gum invite you on a 15 second never ending journey deep into their MAD INTENSE world, through the CONTINUOUS ZOOM YouTube masthead.

- Stride sales are up for the first time since 2013.

- 288 million impressions