Every year Canada’s Strategy Magazine hosts an Agency of the Year gala where each of the shortlisted agencies submits a video. The goal we set for ourselves was to stand out amongst the other agency videos and extend that attention worldwide to be covered by all the major advertising media, both on and offline. Our audience was the advertising/marketing industry itself.

We took a 1960s Madman and placed him in today’s modern agency world. The video humorously looked at how a drunken, misogynistic, womanizing ad man would fare at our agency.

We also invited the ‘Madman’ character to the Agency of the Year gala to accept the award on the agency’s behalf—in a drunken, misogynistic, womanizing stupor of course.

Our video was specifically created for the online world, so it could live beyond the show and help garner attention for our agency worldwide. The day of the show, it was publicly posted online, and took off almost immediately.

Our agency video was the most talked about at the show and was covered by all the major advertising and marketing news outlets and blogs worldwide such as Adweek, Creativity Online and Little Black Book Online. The video also made the rounds to agencies all over the globe and garnered over 100,000 views on YouTube alone.