We created a media kit to invite advertisers and their agencies to submit specially-designed, retro versions of their ads, as if they were done by fictional 60s adman, Don Draper. The magazine was also redesigned, cover-to-cover, to reflect Newsweek's vintage look from the 60s. Clients such as Mercedes, Allstate, Spam, Benneton, British Airways, Estee Lauder, Bloomingdales, John Hancock, Johnnie Walker and others all contributed special, one-off retro layouts for the issue.

Newsweek had its biggest single-issue jump in new advertisers in the magazine's 80-plus year history. The Mad Men Issue ended up making news itself for its retro design and advertisements, with mainstream coverage on such outlets as The New York Times, CBS this Morning, MSNBC, Entertainment Tonight, ABCNews, BuzzFeed, Esquire, Huffington Post, Life & Style, The Atlantic, Charlie Rose, The Hollywood Reporter and Fast Company.

And while magazine ad sales have been trending down across the industry, Newsweek saw its ad pages jump 27.5% over the quarter with the Newsweek issue being that period’s biggest seller.