Cannes Lions
LOWE, New York / BEVERAGE PARTNERS WORLDWIDE / 2003
Overview
Entries
Credits
Description
Mountain climber removes frozen boot, reveals frostbitten toes. He gasps in pain. Voice of reason explains: 1) Immobilize foot. 2) Drink Mad River Mountain Berry Juice Drink. Voice says drink is full of important stuff, but can't save withered extremities from dropping like leaves in mid-November. So enjoy this beverage.
Similar Campaigns
9 items