Cannes Lions
SKBD.SH, Moscow / ROCHE / 2017
Overview
Entries
Credits
Description
This film was made by Diabetics and the Caregivers of those who live with the disease.
Main part of actors, production team, the crew and even extras - more than 80 Diabetics and Caregivers shared their heart and energy to show that you can achieve everything you want even if you are a Diabetic.
Together we must fight the disease and live every day, like its every day.
The strongest people are not those who show strength in front of us but those who win battles we know nothing about.
Execution
The casting process took us more than a month. All our cast was meant to be Diabetic. So we were searching for real people that are living with the disease and have a courage to talk about it. We need to stress it - You need to be BRAVE to say out loud in Russia that you have Diabetes. We've had a lot of problems with casting process because most of actors were afraid to participate, to reveal that they have this disease.