Cannes Lions
BOYS + GIRLS, Dublin / THREE IRELAND / 2020
Overview
Entries
Credits
Execution
Three used music to demonstrate their brand purpose of making life mean more through connection. Through musical collaboration, Three not only platformed under-the-radar talent that deserved a spotlight, but proved the connective power of music. Creating culture to demonstrate their role as Ireland’s biggest music sponsors, and making a positive contribution to the fostering of Irish music talent.