Cannes Lions

MADE BY PEOPLE

FORSMAN & BODENFORS, Gothenburg / VOLVO / 2016

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Great minds don’t think alike.

Who builds the best cars? The Germans? The Americans? The Italians? The Koreans? Or is it the Swedes? Truth is, it’s none of those. It’s all of them. Together. Ever since the 50’s we’ve brought people here from all over the world to develop and build our cars. Not because we’re a caring and human company, but because we know it makes us better. Diversity sparks creativity. It pushes innovation. It helps us to build safer and smarter cars, designed around peoples everyday life. So if you ever wondered who makes the best cars, you know now. It’s people.

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