Cannes Lions

Made by Sweden feat. Zlatan Ibrahimovic

FORSMAN & BODENFORS, Gothenburg / VOLVO / 2017

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In this celebration to Sweden’s greatest footballer of all time, we follow Zlatan Ibrahimovic as he prepares for the European Championship 2016. We get to hear his inner thoughts, his story about what it means to come from a different place – first in his Paris apartment and then on his way to the arena. The whistle blows and the European Championship is over, Zlatan have played his last game ever with the Swedish national team . He walks out of the arena, taking his time. Zlatan is greeted by his family in the arena garage and they jump in the car for an epic journey back to where it all started. In Rosengård, Malmö, a tiny troubled suburb in southern Sweden. Zlatan enters a community football field. He leaves his national team jersey as a symbol of inspiration for generations to come: a heartfelt goodbye to the Swedish fans.

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