Cannes Lions
ARTPLAN, Rio De Janeiro / ROCK IN RIO / 2008
Overview
Entries
Credits
Execution
We have created a huge mattress with a picture of a rock concert audience, where people could jump at, simulating a typical stage-dive and experiencing the feeling of being at Rock in Rio - Madrid Music Festival.
Outcome
Research showed an increase of public's awareness of the festival. Apart from that, it also got plenty of spontaneous media from local press.
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