Spikes Asia
SOUR BANGKOK / PHIBOONCHAI MAEPRANOM THAI CHILI PASTE CO., LTD. / 2021
Awards:
Overview
Entries
Credits
Background
The chilli sauce MaePranom (Mother “Pranom”) is the legendary brand that has been with Thai people, especially housewives, for 61 years. The brand wanted to connect with younger generation who seeks for convenient lifestyle by launching the new package, an instant Tube Sauce.
Idea
The idea demonstrated a moody relationship of marriage couples whose tiny problem has gone so big without good listening of each other. Directed by the most famous Thai Director, Thanonchai. The story is entertaining and filled with lots of unexpected twists until we know that there is MaePranom sauce in tube package to help solve the couple’s life issue.
Strategy
HOW THE CHILLI SAUCE HELPS SPICE UP MARRIED COUPLES FOR ALL NIGHT LONG.
Execution
The idea demonstrated a moody relationship of marriage couples whose tiny problem has gone so big without good listening of each other. Directed by the most famous Thai Director, Thanonchai. The story is entertaining and filled with lots of unexpected twists until we know that there is MaePranom sauce in tube package to help solve the couple’s life issue.
Outcome
After launch, the film was a big hit and create buzz with 4 million views in 2 days.
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