The virtual Bank on Netstationen is made in a very realistic design reflecting the look and feel of Danske Bank and the Maestro Card in real life. Furthermore competitions and events is continuously held on Netstationen to sustain awareness about the Bank and involve the users. They can for example get a free virtual tshirt with the logo of Danske Bank and win extra virtual money etc. The campaign is now a continual activity on www.netstation.dk

The campaign generated a clickthrough rate of 4,3 %. Total cash out of more than 46 mill MoNetter (1 hour online time=10 MoNetter). The activity increased the number of unique users with 187 % in one month on www.danskebank.dk for people age 15-17, and has sustained this level.