Thousands of people took the PLAYBOY INTERVIEW GARAGE TOUR, but over 650,000 followed this cultural activation on Facebook, Foursquare and Twitter.

So the Playboy brand also reached audiences with which it usually has no connection, for example, women, and begin to have a better than expected relationship, thus overcoming the barrier of being a magazine exclusively of nudes. Because that’s what Playboy is: “Much more than naked women”.