Cannes Lions
Y&R SANTIAGO, Santiago / REVISTA LA TABLA / 2006
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This idea is built based upon a powerful insight to skateboarders: skateboarders love their boards. They carry them everywhere with them. A skateboard can even be more important to them than their girlfriends. In this commercial, a teenage boy lives a love story with his girl friend, who happens to have the face of a skateboard.
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