For years children's magazines have given away pieces of dinosaur skeletons to build, over several issues to ensure that parents have to buy every issue for their kids.We thought, why not do that for adults?VISI readers love design and decor, so we designed an exclusive lamp with acclaimed designer Heath Nash and split it over three issues. Thus, if people wanted to build their designer lamp, they had to purchase three VISI Magazines.

Unfortunately, the campaign has only broken recently and no results are available presently.