The solution drew a lot of attention and attracted new advertisers. Some quotations from the target audience:“What a refreshing direct mailing for a change. I never open direct mailings but today’s mail brought back memories and truly delighted me.”“It’s a good idea to use photos to demonstrate the fact that there is a specific target audience for each advertiser.”“An innovative campaign. Even though one would not consciously notice Suomen Kuvalehti in the photos, the message comes through subliminally.”“We discussed the mailing positively over coffee.” “I was wondering why someone’s photos had been sent to a wrong person. Then I realised what it really was.”